Audit Trail
Every write in SimplAds goes through one idempotent executor, and every action lands in the audit log: manual edits, rule triggers, approved Wanda proposals, and Autopilot steps alike. Each entry records the actor, the change, and the reasoning or rule that drove it. Rule triggers and automated actions also notify you by email with a link back to the dashboard — so the system never changes anything behind your back.
How it works
One pipeline for every write
Humans, rules, Wanda, and Autopilot all execute through the same idempotent executor — there is no side door.
Every action recorded
Each change writes an audit row: actor, campaign, action, old and new values where relevant, and the trigger or reasoning behind it.
Email notifications
Rule triggers, Autopilot actions, and pending proposals notify you by email with links back to the dashboard.
Review anytime
The activity feed answers "what changed and why" for any campaign, going back through every actor that touched it.
Use cases
Answer "who changed this?" instantly
A budget looks different than you remember? The log shows whether it was a teammate, a scale rule, or Autopilot — with the exact reasoning attached.
Trust automation by verifying it
Skeptical of hands-off optimization? Read the log after each Autopilot run. Every decision it made is there, with the data that justified it.
Team accountability without surveillance
Everyone on the workspace acts under their own name in the log. Reviews become about the data, not about reconstructing what happened.
Also in Reporting & Safety
Unified Reporting
Daily spend, clicks, conversions, and ROAS from Meta, Google, and TikTok — normalized into one honest report. Missing data shows as missing, never as a fake zero.
Guardrails & Kill Switch
Hard caps enforced in code: budget floors and ceilings, a daily budget-increase limit shared by all automation, and one switch that pauses it all.
Team Workspaces
Invite your team into a shared workspace. Everyone sees the same campaigns, rules, and reports — and every action is attributed to the person who took it.
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