Unified Reporting
SimplAds syncs performance data from all three platforms daily and normalizes it into one shape: spend, clicks, impressions, conversions, conversion value, and ROAS, per campaign per day. The report is honest by design — a metric a platform didn't return is marked unavailable rather than shown as zero, and derived metrics like ROAS are only computed when their inputs actually exist. No more three tabs and a spreadsheet to see where the money went.
How it works
Automatic daily sync
SimplAds pulls fresh performance data from Meta, Google, and TikTok every day, per campaign.
Normalized into one shape
Each platform reports differently; SimplAds maps them into the same fields so numbers are comparable across platforms.
Honest gaps
If a platform did not return a metric, it shows as unavailable — never silently filled with zero. Derived metrics are only computed from real inputs.
One dashboard view
Read spend, conversions, and ROAS across every connected account in one place, and drill into any single campaign's daily history.
Use cases
The morning check in one screen
Yesterday's spend and results across all three platforms, in the same units, without opening a single Ads Manager.
Reallocation you can defend
When platforms are measured in the same shape, "Meta is outperforming Google this month" is a fact you can read off the dashboard, not a gut feeling.
Data the automation runs on
The same normalized daily metrics power kill rules, scale rules, Wanda, and Autopilot — so what you see is exactly what the automation acted on.
Also in Reporting & Safety
Audit Trail
Every change — by you, a teammate, a rule, Wanda, or Autopilot — is recorded: who, what, when, and why. Email alerts keep you in the loop.
Guardrails & Kill Switch
Hard caps enforced in code: budget floors and ceilings, a daily budget-increase limit shared by all automation, and one switch that pauses it all.
Team Workspaces
Invite your team into a shared workspace. Everyone sees the same campaigns, rules, and reports — and every action is attributed to the person who took it.
Ready to use Unified Reporting?
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