Guardrails & Kill Switch
SimplAds' guardrails are enforced in code, not in a prompt. Budget changes are clamped to your floors and ceilings. All automation — scale rules, Autopilot, and approved AI proposals — draws from a single shared daily budget-increase allowance, so the caps cannot stack against you. Nothing automated ever resumes a paused campaign. And if you want everything to stand down, one workspace-level kill switch pauses all automation instantly while your reporting keeps flowing.
How it works
Caps live in code
Floors, ceilings, step limits, and the daily increase cap are enforced by the execution pipeline itself — no AI output can talk its way past them.
One shared daily allowance
Scale rules, Autopilot, and approved proposals share a single daily budget-increase ledger per workspace. Combined, they can only add so much per day.
Resuming is human-only
No rule, no Autopilot run, and no automated path can resume a paused campaign. If something is off, off is where it stays until a person acts.
The kill switch
Flip one workspace-level switch and all automated execution stops. Your data, reporting, and manual controls keep working normally.
Use cases
Sleep through the night
The worst case for any single day of automation is bounded by caps you chose in advance — not by how an AI happened to feel about your account.
Big launch, manual control
Running a sensitive launch where you want every change to be yours? Hit the kill switch for the week. Reporting and Wanda's read-only analysis keep working.
Client-safe automation
Managing someone else's money? Set conservative caps and show them the audit trail. The guardrails are provable, not promised.
Also in Reporting & Safety
Unified Reporting
Daily spend, clicks, conversions, and ROAS from Meta, Google, and TikTok — normalized into one honest report. Missing data shows as missing, never as a fake zero.
Audit Trail
Every change — by you, a teammate, a rule, Wanda, or Autopilot — is recorded: who, what, when, and why. Email alerts keep you in the loop.
Team Workspaces
Invite your team into a shared workspace. Everyone sees the same campaigns, rules, and reports — and every action is attributed to the person who took it.
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