Scale Rules
Scale Rules are the mirror of Kill Rules — instead of stopping losers, they feed winners. When a delivering campaign beats a threshold you define, its budget steps up by your chosen percentage. The ceiling is absolute: repeated triggers converge on your cap and never exceed it, a cooldown spaces out consecutive increases, and a workspace-wide daily increase ceiling means all your automation combined can only add so much budget per day.
How it works
Set your trigger
Choose the performance threshold — ROAS above 3.0, CPA below $20 — plus the lookback window and evidence floors that qualify a campaign as a genuine winner.
Define the step and the cap
Set how much each trigger increases the budget (e.g. 20%) and an absolute budget cap. Steps converge on the cap and can never pass it.
Cooldown between increases
A built-in cooldown between triggers means one hot streak produces measured, spaced increases — not runaway spend.
Shared daily ceiling
Scale rules, Autopilot, and approved proposals all draw from one workspace-wide daily budget-increase allowance. They cannot stack their caps against you.
Use cases
Reward winners without babysitting
A campaign holds 3x+ ROAS over your window: its budget steps up automatically, on your schedule and inside your cap — no 11pm budget edits required.
Gradual scaling on proven campaigns
Use a 15% step with a cooldown to scale a winner over days instead of doubling it overnight — steady growth without shocking the platform's delivery.
Scaling with a ceiling you control
The cap is yours, in dollars. However many times the rule triggers, the budget converges on that number and stops. No automation can spend past it.
Also in AI & Automation
Wanda AI
Your AI ad strategist. Wanda reads your real campaign data across Meta, Google, and TikTok, audits your account, and proposes changes — nothing runs until you approve it.
Autopilot
Morning optimization runs that step budgets toward your ROAS or CPA target — inside hard caps you set, with every run logged and nothing resumed without you.
Kill Rules
Define thresholds — ROAS, CPA, CPC, CTR, CPM, or spend — and SimplAds automatically pauses campaigns that breach them, then emails you the reason.
Ready to use Scale Rules?
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