Wanda AI
Wanda is SimplAds' AI strategist, powered by Claude. She has read access to everything in your workspace — campaigns, daily metrics, connection health, your rules and their trigger history, and the full action log — and she grounds every answer in that data, not in guesses. When she recommends a change, it arrives as a proposal card with her reasoning; you approve or reject it. Wanda cannot execute anything on her own.
How it works
Connect your accounts
Link Meta, Google, or TikTok. Wanda can immediately read your imported campaigns, daily metrics, and connection health.
Ask anything
Type in plain English — "what's wrong with my account?" or "which campaign is wasting spend?" Wanda pulls the actual numbers before she answers.
Review her proposals
When Wanda recommends pausing a campaign or changing a budget, it appears as a proposal card with her reasoning. Approve it or reject it — your call, every time.
Approved changes execute safely
An approved proposal runs through the same audited, idempotent pipeline as a manual change, with the same caps. Every step is logged.
Use cases
Account audit on demand
Ask "what is wrong with my account right now?" Wanda checks your campaigns, recent metrics, connection health, and rule activity, then gives you a ranked list of concrete issues with the numbers behind each one.
A second opinion before you spend more
Thinking about raising a budget? Ask Wanda. She looks at the actual spend, conversions, and ROAS over the window and tells you whether the data supports it — and can turn the answer into a proposal you approve.
Delegation without surrender
Let Wanda watch the account and suggest fixes while you keep the approval button. You get strategist-level analysis without ever giving up control of what actually changes.
Also in AI & Automation
Autopilot
Morning optimization runs that step budgets toward your ROAS or CPA target — inside hard caps you set, with every run logged and nothing resumed without you.
Kill Rules
Define thresholds — ROAS, CPA, CPC, CTR, CPM, or spend — and SimplAds automatically pauses campaigns that breach them, then emails you the reason.
Scale Rules
When a campaign holds your performance threshold, SimplAds steps its budget up by a percentage you choose — never past the hard cap you set.
Ready to use Wanda AI?
14-day free trial. No credit card. Cancel anytime.